Basic & More
Digital platform and visual experience
Basic & More needed a flexible digital experience that could communicate a considered product world while making the shopping journey feel focused, clear and memorable.
In store, Basic & More is a treasure hunt: new stock every week, never the same shelf twice. Online, none of that came through. The webshop was static, browsing felt like filling in a form, and nothing explained why prices were so low, so instead of exciting, they felt suspicious.
Basic & More needed a flexible digital experience that could communicate a considered product world while making the shopping journey feel focused, clear and memorable.
moko In store, Basic & More is a treasure hunt: new stock every week, never the same shelf twice. Online, none of that came through. The webshop was static, browsing felt like filling in a form, and nothing explained why prices were so low, so instead of exciting, they felt suspicious.
UX/UI design
UX/UI design
Concept development
Concept development
WCAG
WCAG
Ugens Fund is presented like a curated store display rather than a traditional product grid, inviting users to explore the scene instead of simply scrolling through a list. Tapping a hotspot reveals the product within the scene, allowing users to view it in the context of how it has been styled. Tapping a hotspot reveals the product within the scene, allowing users to view it in the context of how it has been styled. Selecting an item opens its details without taking users away from the styled environment, making key information such as pricing,
availability and in-store reservation easy to find.
Ugens Fund is presented like a curated store display rather than a traditional product grid, inviting users to explore the scene instead of simply scrolling through a list. Tapping a hotspot reveals the product within the scene, allowing users to view it in the context of how it has been styled. Tapping a hotspot reveals the product within the scene, allowing users to view it in the context of how it has been styled. Selecting an item opens its details without taking users away from the styled environment, making key information such as pricing,
availability and in-store reservation easy to find.
