// BACKGROUND

This personal project was created as a 24-hour design challenge, with the goal of developing a digital concept for an imagined fashion brand. I created Spill Studios - an experimental clothing concept centred around reimagining delicate garments through colour, texture and styling.

Within the limited timeframe, I developed the brand identity, visual direction and webshop concept, focusing on creating a cohesive digital experience that feels expressive, contemporary and distinct. The project challenged me to make quick creative decisions and bring an idea from initial concept to final design within a single day.