Peche
Visual identity, packaging design
IDEA: The functional drinks aisle is loud: neon colours, aggressive type, energy-drink energy. Peche goes the other way: softer, calmer and more grown-up, a soda you’d put on the dinner table rather than hide in your gym bag.
IDEA: The functional drinks aisle is loud: neon colours, aggressive type, energy-drink energy. Peche goes the other way: softer, calmer and more grown-up, a soda you’d put on the dinner table rather than hide in your gym bag.
IDEA: The functional drinks aisle is loud: neon colours, aggressive type, energy-drink energy. Peche goes the other way: softer, calmer and more grown-up, a soda you’d put on the dinner table rather than hide in your gym bag.
DESIGN: A dotted wordmark that echoes the bubbles in the drink, built on a grid and paired with a delicate script “fresh soda” for contrast. Peach is the base of every flavour, so the range is built as a system: each can keeps the same layout and wordmark, while a soft gradient label shifts colour with the second ingredient, from golden for ginger to pink for coconut and deep berry for blackberry. The labels stay minimal, with the flavour as the main message and the product information kept quiet in small type.
DESIGN: A dotted wordmark that echoes the bubbles in the drink, built on a grid and paired with a delicate script “fresh soda” for contrast. Peach is the base of every flavour, so the range is built as a system: each can keeps the same layout and wordmark, while a soft gradient label shifts colour with the second ingredient, from golden for ginger to pink for coconut and deep berry for blackberry. The labels stay minimal, with the flavour as the main message and the product information kept quiet in small type.
DESIGN: A dotted wordmark that echoes the bubbles in the drink, built on a grid and paired with a delicate script “fresh soda” for contrast. Peach is the base of every flavour, so the range is built as a system: each can keeps the same layout and wordmark, while a soft gradient label shifts colour with the second ingredient, from golden for ginger to pink for coconut and deep berry for blackberry. The labels stay minimal, with the flavour as the main message and the product information kept quiet in small type.
A soda that tastes like summer and looks like it belongs on the table.
A soda that tastes like summer and looks like it belongs on the table.
A soda that tastes like summer and looks like it belongs on the table.
Packaging design
Packaging design
Brand identity
Brand identity
Typography
Typography
Art direction
Art direction
