The website and the app share one system. They use the same headline, “Tipped is the curated neighbourhood guide”, the same black and grey type, and the same thin rules, so moving from one to the other feels like turning a page in the same magazine. They have different jobs, though. The website is the place to browse: it introduces the concept and shows guides from Copenhagen, Tokyo and Mexico City like a photo archive, so you get a feel for the city before you go. The app is the place to use: once you’re there, it turns those guides into routes you can actually walk.
The app opens on one simple line, “Get tipped.”, with a single button to get started. From there, Discover greets you with the same statement as the website and a list of cities, each with its number of guides, plus a featured guide to start with. Choosing a city opens the map, where nearby guides appear as pins. A filter lets you choose whose tips to follow: locals, creators or magazines. Opening a guide shows its overview: the author, the distance, the number of stops and a short intro in their own voice. Then you choose how to follow it. The map shows the route, and the list shows every stop in order with times and walking distances.
The app follows one journey, from opening it to standing at a stop with a local’s tip in hand. Every screen uses the same guide, a Sunday walk through Nørrebro, so the flow reads as one story. Map and list are two views of the same guide, so planners and wanderers both get what they need. I wrote all the copy myself, because in an app built on personal tips, the words are part of the design. Guides speak in the author’s voice: specific, a little opinionated and never salesy.
Come before the brunch crowd, when the street is still half asleep and the cafés are just putting out chairs.
The interface stays plain. Buttons say exactly what happens, like “Start guide”, “Next stop” and “Save offline”, so the personality lives in the content, not the controls.