More Tomorrows
Campaign, visual identity
IDEA: Sun protection campaigns usually lean on fear: damage, ageing, risk. More Tomorrows flips that. Daily SPF isn’t about avoiding something bad; it’s a small act of care today that protects the moments you’ll want to keep living for years.
DESIGN: Through a two-screen digital campaign, everyday SPF application is connected to the bigger picture of living life to the fullest. The visual direction pairs black-and-white imagery with bold, minimal typography, keeping the focus on skin and the message, and creating a calm, optimistic reminder that protecting your skin is an investment in more moments, more memories and more tomorrows.
Concept development
Art Direction
Digital Campaign
