NM SKILLS: Everyone You Need Is Already Here
NM SKILLS: Everyone You Need Is Already Here
NM SKILLS: Everyone You Need Is Already Here
03/03
03/03
Nørgaard & Mikkelsen, 2026
// BACKGROUND
Nørgård Mikkelsen is an ad agency spread across five departments and two cities. The work is deeply cross-disciplinary, but knowing who could actually do what wasn't - so the right people got found by asking around, or missed entirely.
We heard the same thing again and again in interviews and surveys across the agency: people sensed there were skills in their colleagues they didn't know about, worked across departments more than the org chart suggested, and often felt out of the loop on what was happening elsewhere in the building. The knowledge existed. The map didn't.
// BACKGROUND
Nørgård Mikkelsen is an ad agency spread across five departments and two cities. The work is deeply cross-disciplinary, but knowing who could actually do what wasn’t - so the right people got found by asking around, or missed entirely.
We heard the same thing again and again in interviews and surveys across the agency: people sensed there were skills in their colleagues they didn’t know about, worked across departments more than the org chart suggested, and often felt out of the loop on what was happening elsewhere in the building. The knowledge existed. The map didn’t.
ONBOARDING
The whole product had to prove, in its first few minutes, that it wasn't "another system to maintain." So it opens with a short walkthrough that shows how the pieces connect before anyone's asked to do anything.
Show Image The opening walkthrough - plain language, no jargon, showing a real search-to-match moment before anyone's touched the product themselves.
Profiles are never started from a blank page - people point the tool at a CV or LinkedIn and it drafts the profile for them, with a human confirming everything before it saves. The last steps deliberately ask about interests and passions, not just job titles - two people can have the same CV, but the one who's genuinely into a subject is the better match.
ONBOARDING
The whole product had to prove, in its first few minutes, that it wasn’t “another system to maintain.” So it opens with a short walkthrough that shows how the pieces connect before anyone’s asked to do anything.
Show Image The opening walkthrough - plain language, no jargon, showing a real search-to-match moment before anyone’s touched the product themselves.
Profiles are never started from a blank page - people point the tool at a CV or LinkedIn and it drafts the profile for them, with a human confirming everything before it saves. The last steps deliberately ask about interests and passions, not just job titles - two people can have the same CV, but the one who’s genuinely into a subject is the better match.
ONBOARDING
The whole product had to prove, in its first few minutes, that it wasn’t “another system to maintain.” So it opens with a short walkthrough that shows how the pieces connect before anyone’s asked to do anything.
Show Image The opening walkthrough - plain language, no jargon, showing a real search-to-match moment before anyone’s touched the product themselves.
Profiles are never started from a blank page - people point the tool at a CV or LinkedIn and it drafts the profile for them, with a human confirming everything before it saves. The last steps deliberately ask about interests and passions, not just job titles - two people can have the same CV, but the one who’s genuinely into a subject is the better match.
A short onboarding introduces how profiles, projects and AI-powered search work together, while showing users how their information stays useful and up to date.
A short onboarding introduces how profiles, projects and AI-powered search work together, while showing users how their information stays useful and up to date.
Search by need, not by job title
Instead of a keyword directory, people describe what they need in their own words and get back ranked colleagues with a plain-language reason for each match - including people whose best skills aren't in their job title.
Every match is scored and explained, grounded in real project history rather than a guess - so the answer is auditable, not a black box. Clicking a skill directly flips the question around: instead of "who fits this brief?", it answers "who here can do this?"
Search by need, not by job title
Instead of a keyword directory, people describe what they need in their own words and get back ranked colleagues with a plain-language reason for each match - including people whose best skills aren’t in their job title.
Every match is scored and explained, grounded in real project history rather than a guess - so the answer is auditable, not a black box. Clicking a skill directly flips the question around: instead of “who fits this brief?”, it answers “who here can do this?”
Search by need, not by job title
Instead of a keyword directory, people describe what they need in their own words and get back ranked colleagues with a plain-language reason for each match - including people whose best skills aren’t in their job title.
Every match is scored and explained, grounded in real project history rather than a guess - so the answer is auditable, not a black box. Clicking a skill directly flips the question around: instead of “who fits this brief?”, it answers “who here can do this?”
Results for a real brief, ranked by how well each person fits, with a match score attached.
Results for a real brief, ranked by how well each person fits, with a match score attached.
The reverse view - pick a skill, like Webflow, and see everyone in the agency who has it.
The reverse view - pick a skill, like Webflow, and see everyone in the agency who has it.
The reverse view - pick a skill, like Webflow, and see everyone in the agency who has it.
From one match to the right team
Search answers "who's right for this?" - but a brief usually needs a team, not one person. So the directory extends into lightweight project creation, designed to feel like confirming rather than typing.
Dropping in a brief while the form fills itself out underneath - title, client, and the competencies the project will need, ready to confirm rather than type from scratch.
Drop in a brief and the form fills itself in - title, client, the competencies it'll need. From there, a Team Builder proposes a balanced group by reasoning over the brief against everyone's profile, with a short note on why each person fits.
From one match to the right team
Search answers “who’s right for this?” - but a brief usually needs a team, not one person. So the directory extends into lightweight project creation, designed to feel like confirming rather than typing.
Dropping in a brief while the form fills itself out underneath - title, client, and the competencies the project will need, ready to confirm rather than type from scratch.
Drop in a brief and the form fills itself in - title, client, the competencies it’ll need. From there, a Team Builder proposes a balanced group by reasoning over the brief against everyone’s profile, with a short note on why each person fits.
From one match to the right team
Search answers “who’s right for this?” - but a brief usually needs a team, not one person. So the directory extends into lightweight project creation, designed to feel like confirming rather than typing.
Dropping in a brief while the form fills itself out underneath - title, client, and the competencies the project will need, ready to confirm rather than type from scratch.
Drop in a brief and the form fills itself in - title, client, the competencies it’ll need. From there, a Team Builder proposes a balanced group by reasoning over the brief against everyone’s profile, with a short note on why each person fits.
A simple project flow lets users upload a brief, have key details filled in automatically, review the project information and team, and use AI to suggest
the most relevant colleagues before publishing.
A simple project flow lets users upload a brief, have key details filled in automatically, review the project information and team, and use AI to suggest the most relevant colleagues before publishing.
OUTCOME
NM Skills turns a two-day scavenger hunt into a ten-minute search, and gives quiet specialists a way to be found for the work they're actually best at.
OUTCOME
NM Skills turns a two-day scavenger hunt into a ten-minute search, and gives quiet specialists a way to be found for the work they’re actually best at.
OUTCOME
NM Skills turns a two-day scavenger hunt into a ten-minute search, and gives quiet specialists a way to be found for the work they’re actually best at.